KMC Events, the redesign
of an events agency

Client
KMC Events
Business
Events agency
Location
Île-de-France
Services
Name, visual identity, showcase website

The client

KMC Events has been creating events in Île-de-France since 2007, from concerts and festivals to shows, sets and boat parties, and it was called KMC-Animation for almost twenty years.

The need

Their website dated from 2007 and relied on technologies that had not kept up, and the old logo, which had become hard to read, no longer showed the team’s professionalism. The agency wanted to modernise its image so that it finally looks like what it has become.

What we did

A complete redesign, starting with the name: KMC-Animation became KMC Events. We then drew a new logo that keeps the KMC initials, a livelier palette, then the whole website as mockups, component by component, before writing a single line of code.

The new logo keeps the KMC initials: we explored several directions with Wizzarco, our graphic design partner, then redrew the letters by hand as vectors, so that it works everywhere, with a livelier palette than the old one.

The mockups

Before writing a single line of code, we designed the whole website, component by component: the header, the home page, the services, the gallery and the form. The client could therefore approve each part on the mockup, and development could go straight to the point.

Mockup of the KMC Events services sectionMockup of the KMC Events excellence section

The technology

The website is built with Astro, which keeps it fast and light, with compressed images and fonts hosted on the site, so nothing is fetched from elsewhere.

On the home page, the medal is made of pieces that fall and assemble as you scroll, and that you can grab and throw with the mouse thanks to the Matter.js physics engine.

The website is made to show up quickly and weigh little: its images are lightened, and its fonts are stored on the site itself, so it has nothing to fetch from elsewhere.

On the home page, the agency’s medal is made of pieces that fall and assemble as you scroll down the page, and that you can grab and throw with the mouse, like real objects.

Try the medal on their website

We also connected Google Analytics, so that the agency can follow its visits, its traffic sources and its most read pages, and Herse protects its forms from spam.

The Google Analytics dashboard of the KMC Events website

The results

The website performs well from launch, and it stays light, which was one of our goals from the start.

3,000+
visitors a month on average
98
on the PageSpeed performance score
87/100
with Grammage, about 0.22 g of CO₂ per page
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Designed for the phone first

The website was designed for the phone screen first, with swipeable carousels and simple navigation, then widened for the desktop.

Behind the scenes

The project on video

From the website built in 2007 to the new name, the new identity and the new website, which now receives more than 3,000 visitors a month.

KMC Events making-of
KMC Events making-of

KMC Events’s review

“We are very satisfied with SOLYZON, and with Armand and Sarah, who were available, responsive and attentive to our needs. We were able to complete the redesign of our website, which had become outdated. Our goal was to make it more dynamic, more ergonomic and easy to use. All these criteria were met and fully match our expectations. Thank you to the SOLYZON team for their professionalism and their follow-up once the site was live.”
Mr Gameiro, deputy directorKMC EventsTranslated from French

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